There is one principle to be recognized for the optimization of a webpage – the relevance principle. It demands to keep a webpage relevant for the visitor. Or to formulate more precise: a webpage has to be regarded relevant for the surfer by the algorithm of a search engine. In this sense some fundamental rules have to be obtained.
Who knows this rules and sets up the recommendations? Actually only the developer of a search engine, but they do not publicize them. In forums for the optimization of webpages only some good guesses are achieved. They play a very special betting game. In ordinary games you bet on the result for a game under certain rules, but they bet on the rules. With so many players you can bet that many rules are found, discussed and agreed on. An excerpt of the allegedly proven recommendations shows the adjoining cookbook.
The 10 most important general rules are:
1. Host your website with an independent homepage and own webspace. Don’t rent subsites from a service provider.
2. Specialize your pages assigning every product or every theme to a certain page. Use individual title tags and description for every page.
3. Take care that your HTML pages do not exceed the size of 200 KB.
4. Give every picture, every graphic or diagram and every hyperlink a describing alt-text.
5. Offer a “robots.txt” file or at least informative meta tags. Guide the robots through your site with “index, follow” commands.
8. Prepare a sitemap or let it be prepared by Google. If you are unsure how to establish this, refer to the webmaster tools of Google.
9. Content is king! The best recommendation is still to bring valuable content to your website that attracts surfers. This is highly regarded by the search engines.
10. When all this optimization is done, obtain links from catalogs, directories and other websites covering similar themes and issues.
The individual case of your special website might necessitate exceptions and particularities. To realize all recommendations could in some cases lead to a lower usability. Sometimes reputedly poor optimized websites rank high in the search engine results. What is the reason?
For a certain presence the simple one-dimensional cause and effect chain gives no satisfactory explanation. Your listing is also influenced by the activities of the competitors. Probably their optimization has gained efficiency. Another severe reason is introduced into the game by the search engine itself. They changed their computing and valuation algorithm. This leads to new rules and the betting game starts a new.
Keep the relevance principle in mid and build your website to meat the interests and desires of your customers. With this guideline you can easily select the appropriate tools out of the glut of rules, actions and recommendations. The findability of your presence will therewith not turn out as the result of a betting game, but as a consistent outcome.
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